Founder & CEO, Potentivo Lab (Parentlyze)

Hee-Young Kim

Developmental scientist translating naturalistic parent-child conversations into personalized, expert-reviewed guidance for families through human-centered AI.

Portrait of Hee-Young Kim

Creating Opportunities, Zero Barriers for Children, Youth & Families

01 — About

I am a developmental scientist working at the intersection of social-emotional development and human-centered AI for children and families. As founder of Parentlyze, I built a human-in-the-loop service in which AI-assisted analyses of everyday parent-child conversations are reviewed by child-development professionals before reaching families, producing 380+ personalized reports for 500+ users. I hold an M.A. in Child and Family Studies from Yonsei University, where my research focused on trust, prosocial behavior, and anti-bias development in early childhood, and I bring prior experience as an early childhood educator.

02 — Experience

  • 2025 — Present

    Founder & CEO

    Potentivo Lab / ParentlyzeDevelopmental Science & AI Lead
  • Present

    Co-founder & Child Development Expert

    Child Lab
  • Present

    Co-founder & Founding Board

    COZY
  • 2022 — 2025

    Graduate Researcher

    Social-Emotional Development Lab, Yonsei University

03 — Research & Publications

How parent-child relationships shape children's social-emotional development, and how human-centered AI can translate that science into scalable family support.

  • The influence of maternal anti-prejudice on children's respect for diversity: The dual mediating effects of trust and anti-prejudice in childrenKorean Journal of Child Studies, 46(3), 2025
  • The impact of maternal anti-prejudice on children's respect for diversity: Dual mediating roles of children's trust and anti-prejudiceAPS Annual Convention, Washington, D.C. (paper), 2025
  • Development of a digital tool for assessing socio-emotional development in early childhood: Focusing on the personalization of SERTHCI Korea 2025 (poster), 2025
  • Designing a service to enhance communication among middle-aged couples through playful approachesJournal of Integrated Design Research, 23(2), 2024
  • The influence of self-esteem on sense of community in late childhood: Mediated by peer relationships and moderated by teacher supportKACS Spring Conference (poster), 2024
  • The impact of unsupportive parental responses to children's negative emotional expression on depression in early adulthood: Sequential dual mediation effectsKACS Fall Conference (poster), 2023

04 — Education

  • M.A. in Child and Family Studies

    Yonsei University — Concentration in Developmental Science and Human Life Innovation Design
    2025

05 — Honors

  • Preliminary Startup Package (Selected)

    Yonsei University
    2025
  • Graduate Startup Club Performance Sharing Conference, Co-Winner

    Yonsei University Startup Support Center
    2025
  • Graduate Startup Club Support Program (Selected)

    Yonsei University
    2024–2025
  • Seoul AI Hub Young Club Program (Selected)

    Seoul AI Hub
    2024
  • ICONS Junior Convergence Research Program (Selected)

    Yonsei University Institute of Convergence Science
    2024
  • ICONS Convergence Research Scholarship

    Yonsei University Institute of Convergence Science
    2023
  • BK21 FOUR Project Scholarship

    Yonsei University
    2022–2024

06 — Contact