Founder & CEO, Potentivo Lab (Parentlyze)
Hee-Young Kim
Developmental scientist translating naturalistic parent-child conversations into personalized, expert-reviewed guidance for families through human-centered AI.

Creating Opportunities, Zero Barriers for Children, Youth & Families
01 — About
I am a developmental scientist working at the intersection of social-emotional development and human-centered AI for children and families. As founder of Parentlyze, I built a human-in-the-loop service in which AI-assisted analyses of everyday parent-child conversations are reviewed by child-development professionals before reaching families, producing 380+ personalized reports for 500+ users. I hold an M.A. in Child and Family Studies from Yonsei University, where my research focused on trust, prosocial behavior, and anti-bias development in early childhood, and I bring prior experience as an early childhood educator.
02 — Experience
- 2025 — Present
Founder & CEO
Potentivo Lab / ParentlyzeDevelopmental Science & AI Lead - Present
Co-founder & Child Development Expert
Child Lab - Present
Co-founder & Founding Board
COZY - 2022 — 2025
Graduate Researcher
Social-Emotional Development Lab, Yonsei University
03 — Research & Publications
How parent-child relationships shape children's social-emotional development, and how human-centered AI can translate that science into scalable family support.
- The influence of maternal anti-prejudice on children's respect for diversity: The dual mediating effects of trust and anti-prejudice in children
- The impact of maternal anti-prejudice on children's respect for diversity: Dual mediating roles of children's trust and anti-prejudice
- Development of a digital tool for assessing socio-emotional development in early childhood: Focusing on the personalization of SERT
- Designing a service to enhance communication among middle-aged couples through playful approaches
- The influence of self-esteem on sense of community in late childhood: Mediated by peer relationships and moderated by teacher support
- The impact of unsupportive parental responses to children's negative emotional expression on depression in early adulthood: Sequential dual mediation effects
04 — Education
- 2025
M.A. in Child and Family Studies
Yonsei University — Concentration in Developmental Science and Human Life Innovation Design
05 — Honors
- 2025
Preliminary Startup Package (Selected)
Yonsei University - 2025
Graduate Startup Club Performance Sharing Conference, Co-Winner
Yonsei University Startup Support Center - 2024–2025
Graduate Startup Club Support Program (Selected)
Yonsei University - 2024
Seoul AI Hub Young Club Program (Selected)
Seoul AI Hub - 2024
ICONS Junior Convergence Research Program (Selected)
Yonsei University Institute of Convergence Science - 2023
ICONS Convergence Research Scholarship
Yonsei University Institute of Convergence Science - 2022–2024
BK21 FOUR Project Scholarship
Yonsei University